How many times have you clicked on something online and thought to yourself, “man that was a waste of my time”? Then you check out and don’t intend to come back to that site again.
If you’re an avid internet user– especially with multiple social media platforms – this thought might cross your mind at least once a day. There’s useless fluff like lazy, clickbait journalism and fake news that rob us of the things that we truly need to learn about.
However, I bet, at the top of your head, you already have a few trusted names and brands that you would easily go to if you’re looking for high-quality information online. And that, my friends, is the power of content marketing.
You know certain brands, people, and accounts that are truly “worth your time”.
Now, we’re no strangers to content marketing. However, I would argue that despite the different platforms, fame fads, and varied preferences of people when they consume content, there is still no investment as good as content marketing.
Here are a few good reasons why:
It’s a great brand booster
One of the most powerful things that your brand can do online is to produce content that clearly shows your expertise in your niche. This is proof of your longevity in the market, proof of good results, and proof of great standing. All are valuable in nurturing prospects and leads, and increases the confidence of a stranger when they first encounter your brand.
Invest in a good camera, great writers, and post consistently. If your budget can afford it, hire a strategist with an outstanding track record. Over time, this simple commitment in consistent brand building has never failed.
Everyone welcomes a little more entertainment in their lives
The best way to be remembered, even as a person, is if you made someone feel good. One way to do that with content marketing is if your content is also entertaining.
Don’t be scared to add a bit of humor, candor, nostalgia, or tenderness (those “aww” moments). If the content you produce entertains your audience and makes you look good in front of them, you’re already moving the right direction in the famous lead buying map: know, like, trust. Now they know and like you.
Prime the assets for omnipresence
When you create native content, you might be surprised how many pieces of content you can produce out of that, and you can repurpose it across different platforms. One podcast episode, one Youtube video, can create up to a month’s worth of quote cards for Instagram, Facebook copy, Linkedin posts, or Tiktok. And we all know better omnipresence equals better assets.
Your next ideal client could be sitting in a different social media platform, so you would want to invest in multiple to have the data on where you should invest as an ad platform, when you decide to back your content with paid traffic.
With all of these said, plus the growing time spent on different online platforms, it’s clear that content marketing is the last strong strategy to grow a steadfast brand and lead nurturing. Make sure you have this covered, or at least hire and train a great team like the ones we have here at Proximity Outsourcing.
And with all the benefits that content marketing brings, can you confidently say your brand is “worth your customer’s time”?
{Want to supercharge your content marketing with a writer, social media manager, video editor, or maybe even a whole team? We’ll help you strategize and plan for it. Click this link to book a call with our growth team.}
